Why Companies “Go Green”
Going green is one of the hottest corporate trends in America today. While altruism may contribute to this trend, the driving force is the simple fact that green technologies are effective at cutting operating costs.
Moreover, becoming a green company can actually boost your sales – and that sales boosting trend is likely to continue and to increase as more Millennials step into the roles of consumers and business leaders. In fact, a recent Nielsen online study found that three out of four Millennial respondents are willing to pay more for products and services that come from companies who are committed to positive social and environmental impact.
The Millennial generation is larger than the Baby Boomer generation, so if you want to latch on to the new wave that will change the way companies are perceived, then going green makes both environmental and business sense.
Cut Paper to Go Green and Cut Costs
The good news is that Electronic Content Management (ECM) helps companies save both the environment and precious dollars. ECM saves time and money while conserving paper, reducing waste and shrinking your carbon footprint.
Get started by transitioning away from paper-based processes. There are a variety of standard business practices that are paper-reliant: (1) Forms management; (2) Invoicing; (3) Accounts Payable; and (4) HR Management, to name four that nearly every business has in common. By implementing paperless workflow systems in one of more of these areas, savy businesses can start to boast about their green practices, while becoming more efficient and cutting costs.
Companies who make these simple changes find that they boost sales, enhance employee morale, gain press coverage and increase shareholder value…all positive advances. Over all, green technology just makes good business sense.
The Green Benefits of ECM
At the same time that ECM technology boosts these aspects of your business, it also significantly reduces your company’s environmental impact. For instance, it can help companies and their employees:
- Use fewer trees, ink, office supplies, boxes, filing cabinets and costly real estate for paper storage;
- Require less transportation and shipping – reducing oil consumption and greenhouse gas emissions;
- Work remotely – requiring fewer offices and reducing energy use.
Just how much of an impact could ECM and this new corporate social responsibility have on earth’s natural resources? No one knows for sure, but judging by our current paper addition and its effects, it could be substantial. Let’s take a look.
- U.S. offices create 12.1 trillion sheets of paper per year
- Paper usage is rising by about 20% every year
- Production of one ton of copy paper produces 19,075 gallons of waste water
- Recycling one ton of paper saves 682.5 gallons of oil and up to 17 trees
- If the U.S. cut office paper use by just 10% it would prevent the emission of 1.6 million tons of greenhouse gases – the equivalent of taking 280,000 cars off the road
- The paper industry ranks 4th in contribution to greenhouse gas emissions and contributes 9% of the manufacturing sector’s carbon emissions
- A typical business office produces about 1.5 pounds of paper waste per employee each day
- 40% of the solid mass in landfills is paper and paperboard waste
*Statistics quoted from "15 Shocking Facts You Didn't Know About Paper Waste"
With statistics like these, there’s no question why the green movement keeps growing. According to AIIM, going green will eventually become part of each leader’s dashboard, as a key indicator of overall performance metrics. So, if you’re a CTO or CIO, it may be time to look at your corporate technology initiatives. In today’s business, there’s no way around it…going green needs to be part of those initiatives!