Is Your Business Ready for Digital Transformation?
It seems that everywhere I turn, I hear the phrase “digital transformation.” This seems to be the latest catch-phrase in strategic trends for business, having supplanted "paperless office" in popularity. It’s important to note that digital transformation is not one technology, nor is it a one-time update or tweak to your current systems and processes. Digital transformation is a sweeping customer-centric trend that promises to transform the way businesses do business.
Why Businesses Must Transform or Perish
Forrester summed it up this way in a recent report: “Customers’ power in the marketplace continues to ramp up, so…business leaders need to transform digital customer experiences…The ability to align products, operations, and business models to what we call a “customer-obsessed operating model” will determine firms’ ultimate success. To digitally transform both experiences and operations… professionals (need to) apply technology to these facets of the business, ensuring that they are customer-led and insights driven.”