Drive New Value with Digital Transformation
Digital transformation is the change associated with the application of digital technology. Moving from “business as usual” to a “digitally transformed” business supports innovation and creativity. This realignment of technology, business models and processes drives new value for customers and employees. Digitally transformed businesses compete more effectively in a constantly changing economy.
Typical Stages of Digital Transformation
- Business-as-usual – Paper-based workflows
- Digital Experimentation – Basic capture scanning, some document management systems, usually in departmental silos
- Formal and Repeatable – Bolder initiatives, better technology, intelligent scanning, management directives
- Strategic and Managed – Third party platforms, cloud collaboration, improved communications with employees and customers
- Digital Transformation – Automation across all departments, advanced workflows, able to identify and quickly react to market trends
Nearly all organizations realize that they can no longer do business-as-usual, if they want to remain competitive. Many have even begun digital experimentation, but their CEOs, CFOs and CIOs often have difficulty getting their heads around the long-term advantages of digital transformation. They are direct contact with customers and employees. Their day-to-day focus is on increasing margins and profits. Indeed, profitability and investment returns are usually the primary measurement of their success.
It’s no surprise, therefore that they view digital transformation as a cost center. Lacking intimate knowledge of the day-to-day processes with which employees and customers struggle, the C-Suite focuses on the cost of the change. What’s missing in this view is the future advantage that results when fully engaged employees and customers interact efficiently, effectively (and profitably) in a digital world.
Digital transformation is as much – if not more -- about effective human interaction as it is about the cost of the technology. Both affect the ultimate profitability of the company. I learned long ago that companies don’t sell to companies; people sell to people. Any digital strategy that improves customer connection, customer experience, and customer service while enabling employees to do their jobs more efficiently is a win for the organization, the customers, the employees, and the C-suite.
Getting Buy-In for Digital Transformation
A journey begins with a single step.
Digital transformation is a huge commitment for any organization. But, it doesn’t have to be done all at once. Most of the time, you don’t even need to have an end-game strategy in place. You just need to begin!
Start by identifying repetitive paper processes within your organization. Then, seek recommendations from experts in digital transformation – usually vendors who provide document imaging and document management services, along with third-party solutions the enable cloud collaboration and automated workflows. They can show you how automated workflows, accuracy of digital capture, fewer human errors and increased productivity can make a difference in your employee productivity and your customer interactions.
Remember that simplicity is key when moving from paper to digital workflows. Set attainable goals. Work with your employees and your customers to understand their processes. Build plans to include them in your organization’s digital transformation. And, when you're ready for a consultation with a digital transformation expert...contact Paper Alternative Solutions.